They are the quintessential generic commercial art forms. “Cuts,” “cliches,” “spots,” “bugs”—made from wood and metal, whatever you call them, they were big business for applied art studios, type foundries and printers. Here is a small sampling from the Kaeser & Blair Cut Service of Cinciinnati, Ohio, U.S.A., packed with what advertisers and advertising agencies could not do without …

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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