Back in the smart, do-a-lot-with-a-little days of product promotion and branding, clothing company Phillips-Van Heusen produced this lovely little “A Short Shirt Tale” about how it raised its sales through a few smart ads in Business Week. Promotion just isn’t done this way any more.

Phillips-Van Heusen Shirt Tale record breaking tale

 

Phillips-Van Heusen Shirt Tale Adam needs a shirt

 

Phillips-Van Heusen Shirt Tale snake in the garden

 

Phillips-Van Heusen Shirt Tale history of shirts

 

Phillips-Van Heusen Short Shirt Tale

 

Phillips-Van Heusen Shirt Tale innovative product promotion

 

Phillips-Van Heusen Shirt Tale clever branding

 

Phillips-Van Heusen Shirt Tale success story

 

Phillips-Van Heusen Shirt Tale history

 

Phillips-Van Heusen Shirt Tale

 


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