The finest branding I’ve seen in a long time, a Daily Heller shout out to Mr. Slacks (not to be confused with the popular social interaction platform), speaks to a market segment that enjoys sportswear, cool cuts and telling it like it is. This is no-nonsense leisurewear branding. Where major retail fashion and luxury brands prostrate themselves to look up-to-the-minute, Mr. Slacks takes it easy — leisurely. He’s a lounge lad without a care thanks to slacks that fit well and a brand name that rolls off the tongue. (Also not to be confused with Mr. Pants.)

 


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