Have you ever attended an industry exhibition or conference to promote your brand, products, or services? If you have, you probably planned a whole range of printed marketing materials to best showcase your brand beforehand.  

Banner printing is a great way to do this. Whether you’re looking for a roll-up banner stand to sit next to your exhibit or an outdoor banner to direct people to your business, banner printing can make it happen.

By choosing banner printing, you increase the physical real estate available to you for promotional material, which can set you apart from your competitors.

How do I get the most out of banner printing?

Once you’ve decided that banner printing is the best way forward, make sure that your sales team are on hand to further emphasise the messages on your banner. This works best at trade shows and showcases, where roll-up banners are often positioned as a potential client’s first impression of your business.

For larger banner printing projects; such as outdoor banners designed to attract customers to a particular location; make sure to include a concise version of all the information they need to know. Include a visible call to action encouraging them to inquire further – after all, your banners will be in a physical location so your potential clients will need to make a physical response.

How do I design for banner printing?

As mentioned above, the design of your banner needs to be taken into careful consideration as it will likely be on display somewhere public. Make sure that before you send your design to your banner printing company that they can confirm:

  • The bleed margin around the edge of the design
  • How the colours are going to look (especially if you have a brand colour)
  • The quality of your banner

How can I create a professional look with banner printing?

With a banner printing project, you can make your promotional materials look and feel professional. A roll-up banner is a great choice for events, not only because it looks good, but also because it’s quick and easy to set up.

Additionally, choosing banner printing shows that your brand is interested in making information accessible to potential clients. In the eyes of a potential customer, it’s much easier to drive past a shop with the company phone number printed on a banner than it is to go inside and enquire.

How else can banner printing benefit me?

One of the best things about banner printing is the return on investment, especially if you choose to design a printed banner that is able to showcase your brand without needing anything changed.

Your banner printing company will be able to show you a range of reusable banners for both indoor and outdoor environments. This means you’ll get the most out of your banner printing project, making it a worthy investment that will continue to benefit you for years to come.

On top of all this, banners are relatively simple to transport, easy to store, and durable. This makes choosing banner printing a no-brainer if you want to effectively showcase exactly what it is your company can do.